I continue to be suprised by the popularity of ‘mobile porn’. The screen sizes are just too small for it to interest me. But, according to Google-connected researchers, mobile users search for porn at twice the rate that non-mobile users do.

Less than 10 percent of all searches done on PCs these days are porn scavenger hunts, a number that is down 50 percent from 1997. As the Web has matured and more consumers have come online, porn’s percentage of searches has consistently dropped. On mobile phones, though, users are still partying like it’s 1997 – more than 20 percent of all mobile queries looked at in the study were for “adult” content.