Vivid is going to start offering downloadable movies that can be burned to a DVD and watched on a TV.

…allow consumers to copy digital movies for backup use. Those copies will be software protected so they can not be burned onto DVD discs and replayed on DVD players.

Vivid’s move to enable viewers to burn the films onto a DVD for about $19.95 apiece and then be able to watch them on the TV marks a first for Hollywood.

“With this, we’re giving users the ability to download and burn a movie. And not just a movie, but all the things that come along with a standard DVD, like menus, graphics, art,” said Bill Asher, co-chief executive officer and co-owner of Vivid.